Case Study
Michelle Marks is a colour analyst, based in West London.
Sophie began working with London-based Michelle in the summer of 2024, with the aim of driving new customers through social media.
Approach:
Content strategy for TikTok and Instagram
Content ideation
Filming and content days
Editing
Full social media management
Results:
120% increase in impressions
160% increase in profile visits
247% increase in external link taps to Michelle’s website
Enquiries for bookings through social media, leveraging Instagram and TikTok platforms as a customer generation tool