Case Study
Chummys operate a bakery delivery service.
Sophie worked with them on a one-off basis for UGC purposes. The content was created for paid advertising for Father’s Day 2026.
Approach:
UGC content created for a campaign, used in paid advertising.
Results:
Two UGC-style videos were created for the campaign; these two videos generated 50 purchases and 640 link clicks.
Voice-over video: 10.4% click-to-purchase
Aesthetic: 6.9% click-to-purchase